Business management, competitiveness level and productivity oftextile companies from Huancayo

Authors

  • Gustavo Loayza Acosta Universidad Continental image/svg+xml Author
  • Sonia Curasma Quispe PromPerú, Junín, Perú Author

DOI:

https://doi.org/10.18259/acs.2014002

Keywords:

Business management, competitiveness, productivity, export management, marketing, environmental management, information systems

Abstract

Objectives: To determine the competitiveness level of textile companies with export potential in Huancayo province, Peru; to promote the development of the most critical management areas of companies which are study subject according to the results of the competitiveness map. Methods: The research was applied with pre-experimental design. Data collection was through the business competitiveness map application, which allowed to obtain information about the competitiveness and productivity level of the company. The sample consisted of 15 companies that participate in the Training Program in Export Management (PTGE) from Promperú. The measures were taken at the beginning and at the end, then to determine the respective competitiveness diagnoses of the company. Results: Companies increased the competitiveness level from 2,96 to 3,67 points out of a total of 5 points. The percentage increase by areas was from 60 % to 73 % on strategic planning, 62 % to 74 % on production and operations, 64 % to 76 % on quality assurance, 56% to 74 % on marketing, 66 % to 74 % on accounting and finance, 66 % to 75 % in human resources, 47 % to 75 % in environmental management, and 42 % to 63 % in information systems. Conclusions: Competitiveness of PTGE's companies steadily increased: 18 % in marketing, 21 % in information systems and 28 % in environmental management. To cite areas where a better performance was achieved. Specialty labor skills and soft skills in students who participated in PTGE increased.

References

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Published

2014-08-07

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Artículos de investigación

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